Mauritius also ranks at the top of the platform for what is the best beach destination in the Indian Ocean. Likewise, with distinctions in this field, besides the Indian Ocean Leading Family Resort Award won by Maradiva Villas Resort, Air Mauritius, the national airline has also won the Leading Indian Ocean Airline award, while Sir Seewoosagur Ramgoolam Airport was awarded the Indian Ocean’s Leading Airport.
More than 183,000 professionals in the tourism industry, namely travel agents, tour operators and tourism organizations voted for the Mauritius destination, consequently the country elected best tourist destination. It is the representative of the Mauritius Tourism and Promotion Authority (MTPA) in South Africa who received the trophy on behalf of the MTPA, at Sandton Convention Centre, in Johannesburg. The ceremony was attended by several personalities from the tourism industry, including various representatives of different airlines and that of Air Mauritius among others. Mauritius was preferred ahead of Maldives and Seychelles both in terms of the quality of the tourist destination as well as its beaches. These awards highlight the initiatives and the promotional image campaign conducted by the MTPA.
According to MTPA, from January to May 2010, the growth in tourist arrivals in South Africa was 6.7%. The organization pointed out that Mauritius is conducting several activities in this market, including South Africa-season Escape to attract South Africans, but also international visitors, who wanted to escape the big crowds, stress and the high prices of life during the 2010 World Cup. In order to attract more South African tourists to the destination of Mauritius, the MTPA provides other kinds of campaigns, including the project of co-branding with Maurice Kurland International Polo Test which is to be held in December 2010.
Combining these distinctions in the Mauritian population as a whole, but also professionals in the field, the director of the MTPA explains that it is a reward that comes to give them more ambition to make the new terms of promotional activities that we will soon lead in five European countries, including England, France, Germany, Italy and Switzerland. For the MTPA, the prestige operations used to position Mauritius as a leading destination while accelerating growth.
Air Mauritius was also honored at the 17th Annual World Travel Awards, Africa and Indian Ocean. The national airline has indeed found again awarded the top Indian Ocean Leading Airline Award. It outclasses other nominees for this award including Air France, South African Airways, Air Seychelles, Air Madagascar and Air Austral. The trophy was presented by the Vice-President of the World Travel Awards to the Sales Executive Vice President of Air Mauritius.
Finally in her speech, the Executive Vice President of World Travel Awards was on behalf of World Travel Awards to congratulate Air Mauritius on being named Indian Ocean’s Leading Airline 2010.